Iranian Journal of Orthodontics

Published by: Kowsar

Influence of Social Responsibility Perception on Orthodontic Clinics Clients’ Satisfaction

Azade Fatemifar 1 , * and Masoumeh Rahimzadeh 1
Authors Information
1 MBA, Payame Noor University, Tehran, IR Iran
Article information
  • Iranian Journal of Orthodontics: June 30, 2015, 10 (1); e5039
  • Published Online: June 13, 2015
  • Article Type: Research Article
  • Received: April 18, 2015
  • Accepted: May 20, 2015
  • DOI: 10.17795/ijo-5039

To Cite: Fatemifar A, Rahimzadeh M. Influence of Social Responsibility Perception on Orthodontic Clinics Clients’ Satisfaction, Iran J Ortho. 2015 ; 10(1):e5039. doi: 10.17795/ijo-5039.

Copyright © 2015, Iranian Journal of Orthodontics.This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License ( which permits copy and redistribute the material just in noncommercial usages, provided the original work is properly cited.
1. Background
2. Objectives
3. Materials and Methods
4. Results
5. Discussion
  • 1. Kumar N. Impact of Healthcare Marketing & Branding on hospital services. JRFHHA. 2014; 2(1): 19-24
  • 2. Lakshmi S, Abraham A, Selvakumaran G, Sekar V, Annapoorni H. Influence of aesthetic dental and facial measurements on patient satisfaction between genders in Indian patients. Tanta Dental J. 2015; 12(3): 197-202
  • 3. Sinha PK, Nanda RS, McNeil DW. Perceived orthodontist behaviors that predict patient satisfaction, orthodontist-patient relationship, and patient adherence in orthodontic treatment. Am J Orthod Dentofacial Orthop. 1996; 110(4): 370-7[PubMed]
  • 4. Pacheco-Pereira C, Pereira JR, Dick BD, Perez A, Flores-Mir C. Factors associated with patient and parent satisfaction after orthodontic treatment: a systematic review. Am J Orthod Dentofacial Orthop. 2015; 148(4): 652-9[PubMed]
  • 5. Solayappan A, Jayakrishnan J. Key determinant of brand -customer relationship in hospital industry. Am J Orthod Dentofacial Orthop. 2010; 12(4): 119-28
  • 6. Moorman C, Deshpande R, Zaltman G. Factors affecting trust in market research relationships. J Mark. 1993; : 81-101
  • 7. Söllner M, Leimeister JM. What we really know about antecedents of trust: A critical review of the empirical information systems literature on trust. J Psych. Trust. 2013; 7: 127-40
  • 8. Purwanto Y. The effect of service delivery performance and corporate social responsibility on institutional image and competitive advantage and its implication on customer trust. Issues Soc. Environ. Acct. 2012; 4(2): 168-85
  • 9. Fornell C, Larcker DF. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. J. Mark. Res. 1981; 18(1): 39-50
  • 10. Oliver RL. Whence Consumer Loyalty? J Mark. 1999; 63: 33-44
  • 11. Parasuraman A, Zeithaml V, Berry L. SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. J Retailing. 2002; 64(1): 140
  • 12. Siu N, Yee-Man Z, Tracy J, Kwan H. Effect of corporate social responsibility, customer attribution and prior expectation on post-recovery satisfaction. Int J Hosp Manag. 2014; 43: 87-97
  • 13. Peter K. The Emergence of Exchange Structures: An Experimental Study of Uncertainty, Commitment, and Trust. Amer. J. of Sociol. 1994; 100(2): 313-45
  • 14. Oliver RL. Whence Consumer Loyalty? J. Mark. 1999; 63: 33-44[DOI]
  • 15. Connelly Brian LS, Trevis Certo R, Duane I, Christopher RR. Signaling Theory: A Review and an Assessment. J Manag. 2011; 37(1): 39-67
  • 16. Christian H, Marcel S, Torsten B. Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. J. Mark. 2013; 77(6): 54-72
  • 17. Carroll AB. Corporate social performance measurement: A commentary on methods for evaluating an elusive construct. Res. Corporate Soc. Perform. policy. 1991; 12(42): 385-401
  • 18. Chung KH, Yu JE, Choi MG, Shin JI. The Effects of CSR on Customer Satisfaction and Loyalty in China: The Moderating Role of Corporate Image. J. Econ. Bus. Managem. 2006;
  • 19. Martinez P, Rodriguez del Bosque I. CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction. Int J Hosp Manag. 2013; 35: 89-99
  • 20. Takahashi T, Ellen M, Brown A. Corporate social responsibility and hospitals: US theory, Japanese experiences, and lessons for other countries. Healthc Manage Forum. 2013; 26(4): 176-83[PubMed]
  • 21. Perez A, del Bosque IR. An integrative framework to understand How CSR affect customer loyalty through Identification, Emotions and Satisfaction. J Bus Ethics. 2015; 129(3): 571-584[DOI]
  • 22. Morgan R, Hunt SD. The commitment-trust theory of relationship marketing. Journal of Marketing. 1994; 58(3): 20-38
  • 23. Lai C, Chiu C, Yang C, Pai D. The effect of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation. J Bus Ethics. 2010; 95(3): 457-469[DOI]
  • 24. Hsu K. The advertising effect of corporate social responsibility on corporate reputation and brand equity: evidence from the life insurance industry. J Bus Ethics. 2012; 109(2): 189-201[DOI]
  • 25. Nunnally JC, Bernstein IH. Psychometric theory (3rd ed.). New York, NY: McGraw-Hill, Inc. 1994;
  • 26. Kline RB. Principle and practice of structural equation modeling. New York: Guilford. 2005;
  • 27. Pivato S, Misani N, Tencati A. The impact of corporate social responsibility on consumer trust: the case of organic food. Bus Ethics. 2008; 17(1): 3-12
  • 28. Hong SY, Rim H. The influence of customer use of corporate websites: Corporate social responsibility, trust, and word-of-mouth communication. Public Relat Rev. 2010; 36(4): 389-91
  • 29. Ajzen I, Fishbein M. Understanding attitudes and predicting social behaviour. Prentice-Hall Press. 1980;
  • 30. Christou E. Relationship marketing practices for retention of corporate customers in hospitality contract catering. Tourism and Hospitality Management. 2010; 16(1): 1-10
  • 31. Yuksel E, Graham MR, Philip DL. An extended model of the antecedents and consequences of consumer satisfaction for hospitality services. Eur J Mark. 2008; 42(1/2): 35-68
  • 32. Luo X, Bhattacharya CB. Corporate social responsibility, customer satisfaction, and market value. J Mark. 2006; 70(4): 1-18
  • 33. He H, Li Y. CSR and service brand: The mediating effect of brand identification and moderating effect of service quality. J Bus Ethics. 2011; 100(4): 673-88
Creative Commons License Except where otherwise noted, this work is licensed under Creative Commons Attribution Non Commercial 4.0 International License .

Search Relations:



Create Citiation Alert
via Google Reader

Readers' Comments